Lululemon Weeding Fork
Brand Identity Exploration.
Synopsis
A design exercise exploring how Lululemon’s lifestyle-focused brand identity could extend beyond apparel into gardening tools. This project reimagines the humble weeding fork as a premium, ergonomic product that reflects the brand’s sleek, performance-driven aesthetic and wellness ethos.
2023
Date
Brand Identity
Category
Foam, Hydro-dipping, Solidworks
Tools
The Challenge
A gardening tool for Lululemon, blending performance, wellness, and lifestyle into a premium, ergonomic design that echoes the brand’s aesthetic.
Exploration studies were refined into full-scale prototypes using plaster, epoxy, hydro-dipping, and metalwork. Inspired by Lululemon’s jump ropes, the final design features sleek finishes, minimalist form, and subtle branding—demonstrating brand translation, craftsmanship, and material experimentation.
What, Lululemon?
Lululemon is a premium lifestyle brand known for high-quality activewear, innovation, and community. Its focus on sustainability, experiential retail, and strategic marketing has built a loyal customer base and reinforced its aspirational image, making it a dominant force in athletic apparel.
Exploration
Ergonomics Study
Subtle indents for thumb and index
Pinky stopper helps pulling motion
Very ergonomic & natural grip
Minimal material, finger grasp support
Index finger hole to support push & pull
Lululemon Jump Rope
Directly of the Jump Ropes
Final Shape
Modeling Process
